Replacing expensive built-in options with Automatic, low expectations for built-in car software, Mini cars, and targeting young buyers.
In this episode:
- The upcoming Automatic smartphone app as a replacement for expensive built-in options.
- Why car makers' custom media and navigation systems are so clunky and why we have such low expectations for it.
- Software defines much of the experience of modern cars.
- What car maker will be first to make a truly major advance in software quality?
- What we think of Mini.
- Targeting young buyers.
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